(k)

1

Problem

What problems does your idea solves ?


Existing alternatives

How are these problems solved today ?


4

Solution

What are your solutions for these problems ?


8

Key metrics

How to tell that your business is going well ?


3

Unique value proposition

How are you different from your concurrents ?


High-level concept

Your X for Y analogy


9

Unfair advantage

Something that can't be easily copied by concurrence


5

Channels

What are your paths to customers ?


2

Customer segments

List your target customers and users


Early adopters

Characteristics of your ideal customer


7

Costs

List your fixed and variable costs


6

Revenues

List your sources of revenue


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